BETWEEN THE BREAKS
from COMMON SENSE SIMPLIFIED by Prasoon S Majumdar
TV channels telecast more ads than actual content!!
The new rules now reads as “…no programme shall carry advertisements exceeding twelve minutes per hour…”. Even after such staunch regulation (obviously on papers), the channels don't hesitate to show an average 20 minute (33 per cent) of advertisement per hour on regular basis, proves reports by TAM Media Research.
However, the scenario worldwide is quite converse. In US, a typical 30-minute block of time now includes 22 minutes of programming and only 8 minutes of commercial. EU has went a step further and limits the commercial breaks to 12 minutes per hour with a minimum segment length of 20 or 30 minutes, thus to maintain the continuity of the telecast. While BBC doesn't generally air advertisement in UK, same can be iterated for Asian countries.
