Saturday, January 30, 2010

SWOT Analysis of RSS today — My new book | Great Hindu

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    Rashtriya Swayamsewak Sangh
    • Today, I am going to present the SWOT analysis of RSS today. SWOT analysis is usually a corporate acronym for Strength, Weakness, Opportunities and Threats.
    • Its founder Dr. Keshav Baliram Hedgewar was into revolutionary activities along with Hindutva icon Vinayak Damodar Savarkar.  Hedgewar saw through the hollow fury of Hindu revolutionaries.  His analysis was that Hindu society was perfect as it is except that it lacked an organiser who could cohesively lead the Hindus.

      Hedgewar seemed to be highly influenced by the effective organisations of the British, French and the Fascists too — something that our friendly neighbourhood pseudosecularists seem to have taken undue advantage.  Today, the Sangh Parivar is a hydra-headed organisation that has an international presence.  It has produced one Prime Minister and a host of chief Ministers and is highly influential.  BBC described RSS as the largest voluntary organisation in the world — larger than even the Red Cross and other organisations.

      In this book of mine, I won’t dwell into the history, unless and until it is necessary.  I will be focussing on RSS and its affiliates in the context of 2010, in the context of globalisation and in the context of this rapid era of communication.

    • If you want to study the history of RSS, you may go through the book — Brotherhood in Saffron — co-authored by Walter Anderson and Shridhar Damle.

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